Service malpractice

Amazon’s slimy dark patterns

An open letter to

Currently, if a user is browsing books and clicks an author’s name, the user is moved into the Kindle store.

Does this make sense? What about clicking an author’s name suggests an interest in Kindle content?

I do not believe this has anything at all about the user’s preference. It has only to do with Amazon’s preference. It is a blatant dark pattern — a behavioral economics “nudge” to get an extra fraction of percent of Kindle purchases, at the cost of user experience.

It is slimy. I wish y’all would respect your customers and rely on good service and honest persuasion instead of behavioral manipulation to maximize your profits.


The Design Grouch

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